U.S. FTC asks social media, video streaming corporations data on deceptive adverts



(Reuters) – The U.S. Federal Commerce Fee (FTC) on Thursday issued orders to eight social media and video streaming corporations together with Meta Platforms Inc, Twitter, TikTok and YouTube searching for info on how the platforms display for deceptive ads.

Snap, Amazon.com Inc-owned Twitch, Pinterest and Instagram are the opposite firms that are all required to supply info resembling advert income and variety of views together with these in classes of services and products extra vulnerable to deception.

The businesses didn’t instantly reply to Reuters’ requests for remark.

The regulator is searching for to scrutinize and limit paid industrial promoting that’s misleading or exposes shoppers to fraudulent healthcare merchandise, monetary scams, counterfeit and pretend items, or different fraud.

“Social media has been a gold mine for scammers who tout sham merchandise and different scams which have price shoppers enormously lately,” mentioned Samuel Levine, director of the FTC’s client safety bureau.

“This examine will assist the FTC be certain that social media and video streaming firms are doing all the things they will to maintain scammers and misleading adverts off their platforms.”

The order comes after the FTC requested Twitter to show over some inside communications associated to proprietor Elon Musk and different detailed details about enterprise selections as a part of an investigation earlier this month.

(Reporting by Eva Mathews in Bengaluru; Modifying by Maju Samuel)