Tiny wines discover dwelling in B.C.’s market as Canadians take into account consumption reduce



Wine lovers have rising choices on the shelf to get pleasure from their favorite beverage as producers in B.C. provide smaller container sizes.

A number of British Columbia wineries over the past a number of years have begun providing their product in smaller, single-serve cans and bottles.

Together with making wine extra enticing to these seeking to toss some in a backpack or sip on the golf course, the small containers go away wineries with choices for a possible shift in mindset as Canadians talk about the well being advantages of lowering alcohol consumption.

Vancouver-based wine guide Kurtis Kolt mentioned he’s watched the phase of the wine trade providing smaller bottles and cans explode over the past a number of years, notably throughout the COVID-19 pandemic when folks had been assembly open air in parks and seashores and searching for one thing extra transportable to take with them.

“You’re not taking a success on high quality, you realize? In truth, if somebody is just going to be having a glass or two, you’re cracking a can and it’s utterly recent, assured,” he mentioned.

It’s additionally a bonus for individuals who need to drink much less, he mentioned.

“It’s a lot much less of a dedication to crack open a can or a small bottle or a smaller vessel than it’s to open a bottle,” he mentioned. “Then it’s a must to resolve how shortly you’re going to undergo it or find yourself dumping some out in case you don’t end it.”

Final month, the Canadian Centre on Substance Use and Dependancy launched a report funded by Well being Canada saying no quantity of alcohol is secure however those that devour as much as two normal drinks per week face a low well being danger.

That’s a big change from the centre’s 2011 recommendation that mentioned having 15 drinks per week for males and 10 drinks per week for ladies was low danger.

Well being Canada has mentioned it’s reviewing the report.

Charlie Baessler, the managing accomplice at Corcelettes Property Vineyard within the southern Inside, mentioned his vineyard’s Santé en Cannette glowing wine in a can was launched in 2020 as a lowered alcohol, lowered sugar, low-calorie possibility.

“We’ve sort of gone above and past to draw a little bit of a youthful, millennial-type market phase with a enjoyable design idea of the can and glowing, low alcohol — all these items which were not too long ago a giant merchandise on the information,” he mentioned.

Santé en Cannette is a 9 per cent wine and lowering the alcohol was a option to cut back its energy, he mentioned. The may also makes it enticing for occasions like a picnic or golf, is recyclable, and makes it simpler for eating places which may need to provide glowing wine by the glass with out opening a whole bottle.

On the identical time, the decrease alcohol content material makes it an possibility for individuals who may desire a glass of wine with out feeling the identical impact that comes from the next alcohol content material, he mentioned.

“So the well being is clearly one incentive, however I believe extra importantly, so was having the ability to get pleasure from a regionally made product of B.C. from a boutique vineyard, dare I say, with a mimosa at 11 o’clock and never destroy your day,” he mentioned.

Baessler mentioned the vineyard has doubled manufacturing because the product was first launched to about 30,000 cans a 12 months, which they count on to match this 12 months.

He mentioned there’s naturally a marketplace for the product however he doesn’t count on it to compete with the higher-alcohol wine.

“So this isn’t our Holy Grail. That is one thing that we do for enjoyable and we’ll by no means compete, or by no means distract, from what’s our core line of riper, higher-alcohol wine,” he mentioned.

Jeff Guignard, govt director of B.C.’s Alliance of Beverage Licensees, which represents bars, pubs and personal liquor shops, mentioned the trade has skilled a shift in shoppers wanting choices which might be extra handy.

“It’s not an enormous change in shopper behaviour however it’s a positively a noticeable one, which is why you see huge firms responding to it,” he mentioned.

Guignard mentioned the most recent Centre on Substance Use and Dependancy report is creating an elevated consciousness and need to change into educated about accountable consumption decisions, which is an effective factor, however he provides it’s necessary for folks to take a look at the relative danger of what they’re doing.

“For those who’re consuming quick meals three meals a day, I don’t suppose having a beer or not goes to be the one most necessary determinant of your well being,” he mentioned.

“However from a shopper perspective, as shopper preferences change, in fact beverage producers reply with completely different packaging or completely different merchandise, the identical manner you’ve seen within the final 5 years, a lot of low-alcohol or no-alcohol drinks being launched to the market.”

Whereas he received’t predict how a lot the market share might develop, Guignard mentioned non-alcoholic drinks and low-alcohol drinks will proceed to be a big piece of the market.

“I don’t know if it’s reached its peak or if it’ll develop. I simply count on it to be a part of the marketplace for now on.”

Copyright Postmedia Community Inc., 2023