TikTok wins US trademark trial over Sew video characteristic



By Blake Brittain

(Reuters) – Bytedance’s TikTok Inc persuaded a federal jury in Los Angeles on Thursday that its Sew characteristic doesn’t violate trademark rights belonging to British video-editing firm Sew Enhancing Ltd.

The jury rejected Sew Enhancing’s argument that TikTok confuses shoppers by utilizing the Sew identify to model the favored social-media platform’s expertise for “stitching” movies collectively.

A Sew spokesperson stated the corporate was disillusioned with the decision. A consultant for TikTok had no rapid remark.

Sew Enhancing has edited commercials for Nike, Samsung and Louis Vuitton and music movies for artists just like the Rolling Stones and Girl Gaga. It sued in 2021 over TikTok’s Sew expertise, which permits customers to splice different movies on the platform into their very own.

Sew Enhancing advised the court docket that TikTok’s use of “Sew” gave customers the mistaken impression that the businesses are affiliated and threatened to drown out its model.

TikTok has argued that Sew Enhancing’s trademark in its identify doesn’t give it a “world monopoly on use of the phrase ‘Sew’ to consult with the method of mixing video clips collectively.”

Sew Enhancing had requested $116 million in damages, a spokesperson for the corporate stated.

The case is Sew Enhancing Ltd v. TikTok Inc, U.S. District Court docket for the Central District of California, No. 2:21-cv-06636.

(Reporting by Blake Brittain in Washington)