Rappers Drake, 21 Savage settle with Conde Nast over pretend Vogue cowl
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By Jonathan Stempel
NEW YORK (Reuters) -Drake and 21 Savage have settled a lawsuit by Conde Nast accusing the rappers of utilizing the Vogue identify and making a pretend Vogue journal with out permission to advertise their latest No. 1 album “Her Loss.”
In an inner memo on Thursday, Conde Nast normal counsel Will Bowes stated the settlement with the rappers contains an unspecified financial cost that can “bolster our ongoing artistic output, together with Vogue editorial.”
He additionally stated the settlement features a everlasting injunction in opposition to their industrial use of Vogue’s emblems.
A lawyer for Drake had no quick remark, whereas a lawyer for 21 Savage declined to remark. Reuters obtained Bowes’ memo, which was reported earlier by information web site Semafor.
Conde Nast, also called Advance Journal Publishers Inc, had sought not less than $4 million in its Nov. 7 lawsuit in opposition to the rappers.
The promotional marketing campaign included a bogus Vogue cowl that includes the pair, and a suggestion that they had longtime Vogue editor-in-chief Anna Wintour’s “love and help.”
Conde Nast stated the marketing campaign was additionally directed to Drake’s and 21 Savage’s greater than 135 million social media followers.
A federal decide concluded on Nov. 9 that the marketing campaign was inflicting confusion, and Conde Nast would seemingly succeed on its trademark infringement and false promoting claims.
Drake, a Toronto native, and 21 Savage, from Atlanta, then voluntarily halted the marketing campaign with out conceding wrongdoing.
Bowes stated within the memo that whereas Vogue’s identify is commonly referenced elsewhere, “it was clear to us that Drake and 21 Savage leveraged Vogue’s popularity for their very own industrial functions and, within the course of, confused audiences who belief Vogue because the authoritative voice on style and tradition.”
“Her Loss” was launched on Nov. 4, and debuted at No. 1 on the Billboard 200 album chart. It ranks No. 8 for the week ending Feb. 18.
(Reporting by Jonathan Stempel in New YorkEditing by Marguerita Choy)
