Louis Vuitton dazzles luxury-seeking Seoul with first pre-fall present



SEOUL (Reuters) – LVMH’s high trend model Louis Vuitton held its first-ever pre-fall trend present on Saturday on a bridge in Seoul, the capital of a number one luxurious market.

In one of many highest profile occasions since chairman and CEO Pietro Beccari began at Louis Vuitton earlier this yr, the runway on the decrease degree of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows.

Fashions walked the 795 metre (2,608 toes) bridge, the place site visitors was stopped for twenty-four hours, carrying fitted, sporty designs with geometric patterns designed by Nicolas Ghesquière, creative director of girls’s collections at Louis Vuitton. 

They strode out of a tunnel on chunky-heeled sneakers in slick windbreakers, miniskirts that flared out and striped fits. Korean conventional music mingled with modern items to set the background.

In widespread with different European luxurious homes, together with Dior and Valentino, Vuitton has sought to faucet into the worldwide recognition and youth attraction of Ok-pop stars, naming them as ambassadors who put on and promote their garments.

On Saturday the creator and director of 2021’s Netflix hit drama “Squid Recreation” Hwang Dong-hyuk participated within the present scenography.

South Koreans have develop into the world’s greatest spenders per capita on private luxurious items, forking out a median of $325 a yr, analysts at Morgan Stanley say.

(Reporting by Joyce Lee and Mimosa Spencer; enhancing by Barbara Lewis)