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MILAN (Reuters) – Italy’s La Scala has launched a streaming service permitting viewers to observe its operas, live shows and ballets on-line, in an effort to widen its viewers worldwide.
The primary live performance will probably be broadcast dwell on “La Scala TV” on Saturday with three Mozart symphonies carried out by Daniel Barenboim, the famend Milan-based opera home mentioned in an announcement.
With a ticket value vary between 2.9 euros and 11.9 euros ($3.1-$12.7), subscribers this yr can select between seven dwell opera performances, 9 live shows and three ballets.
The service targets a “international viewers who can’t be bodily within the theatre however need to observe the reveals,” La Scala mentioned, including that it hoped to draw younger individuals and college students in addition to older opera-lovers.
The supply additionally contains pre-recorded reveals, documentaries, and “particular content material” that the theatre didn’t specify.
La Scala is an icon of Italian musical tradition and the opening evening of its annual season in December is a conventional appointment for the nation’s excessive society and political elite.
The net service debuted on Tuesday with Italian composer Giuseppe Verdi opera’ “The Sicilian Vespers”, carried out by director Fabio Lusi.
“The venture is a part of a broader effort to modernize the theatre forward of the 2026 Olympics” that may happen within the Milan space, La Scala mentioned.
($1 = 0.9394 euros)
(Reporting by Sara Rossi, modifying by Gavin Jones)