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(Reuters) – Elon Musk has named former NBCUniversal promoting chief Linda Yaccarino as Twitter’s new CEO, as the corporate tries to reverse a plunge in advert income on the social media platform.
Yaccarino has been a key determine in modernizing the promoting enterprise at NBCUniversal, which is owned by Comcast Corp.
Listed below are some info concerning the incoming Twitter CEO:
AD CHIEF AT NBCU
Yaccarino spent rather less than 12 years at NBCUniversal (NBCU), the place she was most just lately the chairperson of worldwide promoting and partnerships.
Throughout her time with the corporate, she helmed the media community’s promoting technique throughout tv and digital properties and was additionally instrumental within the launch of ad-supported streaming service Peacock in 2020.
NEARLY 20 YEARS AT TURNER ENTERTAINMENT
Earlier than NBCU, Yaccarino was at Turner Leisure for about 20 years within the roles of chief working officer and government vp throughout its promoting gross sales, advertising and marketing and acquisitions divisions.
Turner Leisure operates CNN and is owned by Warner Bros Discovery.
INTERVIEW WITH MUSK
Yaccarino interviewed Musk at an promoting convention in Miami final month, the place she lauded his work ethic.
“Lots of you on this room know me, and you already know I satisfaction myself on my work ethic,” she stated, including, “Buddy, I met my match.”
She additionally pressed him about advertisers’ considerations round adverse content material on Twitter.
WORLD ECONOMIC FORUM
Yaccarino is the chairperson of the World Financial Discussion board’s Taskforce on Way forward for Work and sits on the WEF’s Media, Leisure and Tradition Business Governors Steering Committee.
PRESIDENT’S COUNCIL ON SPORTS FITNESS AND NUTRITION
In 2018, Yaccarino was named by former U.S. President Donald Trump to the President’s Council on Sports activities Health and Vitamin.
(Reporting by Tiyashi Datta, Chavi Mehta and Yuvraj Malik in Bengaluru; Modifying by Shounak Dasgupta)