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Regina now not rhymes with enjoyable.
On Thursday the tourism company of Saskatchewan’s capital metropolis did what many had been calling for because it rebranded itself as Expertise Regina a month in the past. It re-rebranded itself as Tourism Regina. And it dropped the cheeky reference to the town rhyming with a part of the feminine anatomy.
The marketing campaign included such slogans as “present us your Regina” and “We’re the town that rhymes with enjoyable,” a joke that was already outdated when
Mick Jagger made it in 2006
when the Rolling Stones performed Saskatchewan for the primary time at Mosaic Stadium, dwelling of the Roughriders.
The Expertise Regina title was taken from a
video that went viral on YouTube in 2008
, of an earworm music that advised individuals to “expertise Regina.” However after important public and political backlash, the municipally-funded company reverted to Tourism Regina on Thursday, with all web sites and social channels going again to its unique title.
“Over the previous few weeks, we have now been working with Tourism Regina, the town council and exterior stakeholders to find out the most effective path ahead for our tourism company,” mentioned Wayne Morsky, chair of the Regina Exhibition Affiliation Restricted board of administrators, which oversees the company.
The board mentioned in a information launch it is going to undertake an impartial assessment, led by a third-party guide, to look at all points of the event of the Expertise Regina model and launch.
Tim Reid, the company’s CEO, apologized and mentioned in a press release on social media that the marketing campaign “fell brief of what’s anticipated from our wonderful neighborhood with a number of the slogans that we used.”
That is hardly the primary time a tourism slogan has drawn ire, unintended chuckles or downright confusion from the general public. Bhutan’s slogan is “Happiness Is a Place,” however the birthplace of GNH — Gross Nationwide Happiness — really ranked ninety fifth the final time it was talked about within the annual World Happiness Report.
In the meantime, Denmark’s “The Happiest Place on Earth” tag line might shock close by Finland, which has ranked first on the index for the previous six years. It may also make Disneyland sad — although maybe not as a lot as would Turkey’s resolution to make use of the slogan Be Our Visitor, higher often known as a music from Disney’s Magnificence and the Beast.
Cameroon as soon as branded itself as “All of Africa in One Nation,” which appears to lean into the concept held by some that Africa is a nation, not a continent. In any case, it appears to have now adopted “Africa in Miniature.”
Slovakia’s “Good Concept” appears unduly modest, as do the slogans for Costa Rica — “Solely the Necessities” — and Belize: “A Curious Place.” Jordan as soon as went with “Sure, It’s Jordan,” which sounds such as you’re making an attempt to succeed in it by cellphone. And there’s no arguing with “Italy Is Higher in Italy” or its earlier tag line: “Made in Italy.”
And from Africa to Asia, tourism boards appear to be competing to be first with slogans like “Come to The place It All Began” (Mozambique), “Land of Origins” (Ethiopia), “The place It All Started” (Egypt) and “Land of Creation” (Israel).
Nearer to dwelling, Yukon was dwelling to controversy in 2016 when the territory’s Division of Well being and Social Providers rolled out a marketing campaign centered on
guaranteeing residents have been getting sufficient vitamin D
. The division’s “All of us want the D” marketing campaign was short-lived.
Listed here are another uncommon journey advertising and marketing campaigns.
El Salvador: The 45-Minute Nation
From 2015, this slogan performed off the truth that the Central American nation is so small — simply 21,000 sq. kms, two-thirds the dimensions of Vancouver Island — that just about the whole lot is a 45-minute drive away or much less. Although it does recommend that (A) you possibly can see the entire nation in underneath an hour and/or (B) you don’t need to keep there very lengthy.
Grammatically enjoyable, the slogan for this tiny nation on the Horn of Africa — roughly the identical dimension as El Salvador — was a nod to its spelling and pronunciation. Although it did trigger some web wags to recommend the alternate spelling Djibooty. Reginans, little doubt …
Albania: Get Taken By Albania
Right here’s an odd marketing campaign, apparently aimed toward only one potential vacationer — Irish actor Liam Neeson, whose nemeses within the fashionable 2008 film Taken have been Albanian criminals. The southeastern European nation hit again 4 years in the past with a
extolling its virtues and sweetness, and exhorting Neeson to “Name us, electronic mail us or simply discover us — we all know you understand how!”
Amsterdam: Keep Away!
On the opposite finish of the advertising and marketing spectrum, the town of Amsterdam not too long ago created a
collection of advertisements
particularly concentrating on younger British males who see the Dutch metropolis as one thing of a hedonist’s playground. Over photographs of ambulances and police automobiles, they spell out a transparent message: “Coming to Amsterdam for a messy night time + getting trashed = 140 euro high-quality + felony file = fewer prospects. So coming to Amsterdam for a messy night time? Keep Away.” Mockingly, the video then ends with a cheery chime over the Amsterdam emblem.
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